ULTRA GAME
ULTRA Game, a licensed partner of the NBA and NFL for over 16 years, offers officially licensed sportswear across men's, youth, and women's categories, ranging from athleisure to fan-driven apparel. I helped lead the development of the brand's marketing and creative assets, ensuring all content aligned with league licensing guidelines while maintaining a cohesive and recognizable brand presence.
2021 - PRESENT
Centered around our NBA, WNBA, and NCAA partnerships, this shoot framed our basketball merch as the uniform for game-time energy and culture-driven performance.
TEAM: Danny Seminario (Art Director) • Jihad Rousseau (Film Director) • Anna Jewel Schluterman (Photographer) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Paolo Del Castillo (Stylist)
NBA | WNBA | NCAA
SPRING'26 CAMPAIGN
One Brand. All Leagues.
This shoot was created to promote Ultra Game at the Sports Licensing and Tailgate Show, showcasing the breadth of our licensed portfolio—spanning the NBA, NFL, NCAA, WNBA, and international football. Centered on “Every team. Every style. Every fan.” the goal was to highlight the versatility of our styles and position Ultra Game at the intersection of sport, culture, and everyday wear.
SPORTS LICENSING & TAILGATE SHOW'26
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TEAM: Danny Seminario (Art Director) • Jihad Rousseau (Film Director) • Paolo Del Castillo (Photographer) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Michelle Duran (Stylist)
Brooklyn Cloth
2021 - PRESENT
Brooklyn Cloth was built on creating trend-driven apparel at an accessible price point, making modern style more inclusive. Over time, the brand evolved from bold graphics into a more refined lineup of neutral, versatile essentials designed for everyday wear.
I joined Brooklyn Cloth at the start of its rebrand and took a lead role in shaping the brand’s visual identity and creative direction across key touchpoints—including the website, photoshoots, social media, video concepts, lookbooks and brand decks, and trade shows. Through cohesive visual storytelling and intentional execution, I helped establish a consistent brand system that supported growth across customers, partners, and internal teams.
Below are a few of my favorite campaigns where I led the creative direction.
Inspired by rides down Cropsey Ave and golden hour over Coney Island, “Route 278” is a snapshot of fall in Brooklyn—rich textures, layered warmth, and easy pieces made for real life in the borough. It’s fashion made for morning commutes, midnight eats, and everything in between.
Route 278
FALL'25 CAMPAIGN
Built around versatility and shared styling, the Heavy Weight Collection campaign shows the pieces worn across men and women—from effortless travel fits to more elevated settings—reinforcing their all-day wearability.
The Heavy Weight Collection
EVERGREEN'25 CAMPAIGN
For the Winter campaign, the art direction focused on creating a warm, timeless atmosphere. An emerald-toned space with living room–inspired props set the tone, inspiring the title Emerald Hour and reinforcing a sense of comfort and longevity. We tested two visual approaches: one mood-driven, letting the space tell the story, and another more product-focused with tighter framing and faster pacing to highlight the collection.
Emerald Hour
TEAM: Danny Seminario (Art Director/Stylist) • Chris Alessi (Film Director/Photographer) • John Kelly (AD + Sound) • Lara Scott (Producer) • Ella Suri (Producer)
WINTER'24 CAMPAIGN
TEAM: Danny Seminario (Art Director) • Jihad Rousseau (Film Director) • Anna Jewel Schluterman (Photographer) • Edward Salguero (Light Assist) • Valentina Restrepo (Producer) • Michelle Duran (Stylist)
TEAM: Danny Seminario (Art Director) • Chris Alessi (Film Director) • John Kelly (AD + Sound) • Paolo Del Castillo (Photographer) • Edward Salguero (Light Assist) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Michelle Duran (Stylist)
Created for our PROJECT Men’s Trade Show booth, the concept was built to seamlessly tie multiple collections together. Inspired by a design studio/archive, the space reflected the brand’s evolution while video content helped showcase the versatility of the products to potential buyers.
Back to the Basics
PROJECT MENS'26 TRADE SHOW
TEAM: Danny Seminario (Art Director) • Chris Alessi (Film Director) • Eddy (Gaffer) • Paolo Del Castillo (Photographer + Stylist) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Chloe Kirchmeier (MUA)
TEAM: Danny Seminario (Art Director + Stylist) • Chris Alessi (Film Director/Photographer) • John Kelly (AD + Sound) • Lara Scott (Producer) • Ella Suri (Producer)
For the Winter ’24 campaign, we focused on creating a warm, timeless atmosphere. An emerald-toned space paired with living room inspired props set the tone, inspiring the title Emerald Hour and reinforcing a sense of comfort and longevity. We tested two visual approaches: one more mood-driven, letting the space tell the story, and another more product-focused with tighter framing and faster pacing to highlight the collection.
WINTER'24 CAMPAIGN
Emerald Hour
TEAM: Danny Seminario (Art Director) • Jihad Rousseau (Film Director) • Anna Jewel Schluterman (Photographer) • Edward Salguero (Light Assist) • Valentina Restrepo (Producer) • Michelle Duran (Stylist)
Built around versatility and shared styling, the Heavy Weight Collection campaign shows the pieces worn across men and women—from effortless travel fits to more elevated settings—reinforcing their all-day wearability.
EVERGREEN'25 CAMPAIGN
The Heavy Weight Collection
TEAM: Danny Seminario (Art Director) • Chris Alessi (Film Director) • John Kelly (AD + Sound) • Paolo Del Castillo (Photographer) • Edward Salguero (Light Assist) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Michelle Duran (Stylist)
Inspired by rides down Cropsey Ave and golden hour over Coney Island, “Route 278” is a snapshot of fall in Brooklyn—rich textures, layered warmth, and easy pieces made for real life in the borough. It’s fashion made for morning commutes, midnight eats, and everything in between.
FALL'25 CAMPAIGN
Route 278
Brooklyn Cloth was built on creating trend-driven apparel at an accessible price point, making modern style more inclusive. Over time, the brand evolved from bold graphics into a more refined lineup of neutral, versatile essentials designed for everyday wear.
I joined Brooklyn Cloth at the start of its rebrand and took a lead role in shaping the brand’s visual identity and creative direction across key touchpoints—including the website, photoshoots, social media, video concepts, lookbooks and brand decks, and trade shows. Through cohesive visual storytelling and intentional execution, I helped establish a consistent brand system that supported growth across customers, partners, and internal teams.
Below are a few of my favorite campaigns where I led the creative direction.
2021 - PRESENT
Brooklyn cloth
PROJECT MENS'26 TRADE SHOW
Back to the Basics
Created for our PROJECT Men’s Trade Show booth, the concept was built to seamlessly tie multiple collections together. Inspired by a design studio/archive, the space reflected the brand’s evolution while video content helped showcase the versatility of the products to potential buyers.
TEAM: Danny Seminario (Art Director) • Chris Alessi (Film Director) • Eddy (Gaffer) • Paolo Del Castillo (Photographer + Stylist) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Chloe Kirchmeier (MUA)
This shoot was created to promote Ultra Game at the Sports Licensing and Tailgate Show, showcasing the breadth of our licensed portfolio—spanning the NBA, NFL, NCAA, WNBA, and international football. Centered on “Every team. Every style. Every fan.” The goal was to highlight the versatility of our styles and position Ultra Game at the intersection of sport, culture, and everyday wear.
SPORTS LICENSING & TAILGATE SHOW'26
One Brand. All Leagues.
ULTRA Game, a licensed partner of the NBA and NFL for over 16 years, offers officially licensed sportswear across men's, youth, and women's categories, ranging from athleisure to fan-driven apparel.
I helped lead the development of the brand's marketing and creative assets, ensuring all content aligned with league licensing guidelines while maintaining a cohesive and recognizable brand presence.
2021 - PRESENT
ULTRA GAME
Centered around our NBA, WNBA, and NCAA partnerships, this shoot framed our basketball merch as the uniform for game-time energy and culture-driven performance.
SPRING'26 CAMPAIGN
NBA | WNBA | NCAA
TEAM: Danny Seminario (Art Director) • Jihad Rousseau (Film Director) • Paolo Del Castillo (Photographer) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Michelle Duran (Stylist)
TEAM: Danny Seminario (Art Director) • Jihad Rousseau (Film Director) • Anna Schluterman (Photographer) • Ella Suri (Producer) • Valentina Restrepo (Producer) • Paolo Del Castillo (Stylist)