Brooklyn Cloth
In 2023, I led Brooklyn Cloth’s first major website redesign alongside our developer, focused on creating a clean, modern experience that felt elevated and easy to shop—resulting in a lift in conversions and AOV. In 2025, we revisited the site with our UX/UI intern, Tracee. With her fresh UX perspective and my understanding of our customer and business goals, we refined the journey even further and drove an even stronger increase in conversion rates.
Before / After
2021 / 2025
Cozy sport athletics
In 2025, Cozy Sport Athletics reached out to gift me a few pieces. After reviewing the brand, I saw an opportunity to improve the website experience and led a redesign that better aligned with the owner's vision while creating a more cohesive brand presence.
Before / After
2021 / 2025
In 2023, I led Brooklyn Cloth’s first major website redesign alongside our developer, focused on creating a clean, modern experience that felt elevated and easy to shop—resulting in a lift in conversions and AOV. In 2025, we revisited the site with our UX/UI intern, Tracee. With her fresh UX perspective and my understanding of our customer and business goals, we refined the journey even further and drove an even stronger increase in conversion rates.
Before
2021
Brooklyn Cloth
After
2025
In 2025, Cozy Sport Athletics reached out to gift me a few pieces. After reviewing the brand, I saw an opportunity to improve the website experience and led a redesign that better aligned with the owner's vision while creating a more cohesive brand presence.
Before
2021
Cozy sport athletics
After
2025